Apple has recently relaunched it’s iPhone 14 again but this time in yellow colour. Its not the first yellow iPhone though as iPhone 5C was the first ever iPhone that was launched in yellow color after that iPhone XR bloomed the yellow colour again. Apple relaunches their iPhone in new colors to boost its mid-year sale. First, the iPhone 12 was relaunched in purple colour and after that, the green iPhone 13 was introduced. The iPhone 14 yellow colour is quite different from the previous gen yellow iPhones as it has a muted light yellow colour on the back with dark yellow or golden to be precise aluminium sides, giving the new iPhone a delightful look. Only the non-pro models get this yellow avatar as they only introduced iPhone 14 and iPhone 14 Plus in this new colour.

Specification of the new yellow iPhone 14 & iPhone 14 Plus

As per the specifications are concerned, they are exactly the same as its other colourful brothers from its iPhone 14 lineup. The yellow iPhone 14 also features the same 6.1 inches Super Retina XDR OLED display with 1200 nits of peak brightness

With ceramic shield protection. For performance, Apple A15 bionic 5nm chipset powers the device and also features a 5-core GPU for better graphic performance. The camera setup is also the same as it features a dual camera setup of 12MP wide and 12 MP Ultra-wide which can record 4k videos up to 60Fps. The main difference between iPhone 14 & iPhone 14 Plus is their display and battery capacity as iPhone 14 Plus comes with 6.8 inches display and 4323 mAh battery whereas the iPhone 14 features 6.1 inches display with a 3279 mAh battery.

Why Apple Launched iPhone 14 in yellow colour?

Apple has always been a brand that believes in innovation and creativity, and this is evident in its product line. From sleek designs to the latest technology, Apple has always managed to stay ahead of the curve. Recently, Apple launched its latest iPhone 14 in yellow colour, and this has left many people wondering why Apple made this choice. In this blog, we will explore the possible reasons why Apple launched iPhone 14 in yellow colour.

Firstly, Apple has always been known for its aesthetically pleasing designs. The company has always paid great attention to detail, and this is evident in the design of its products. With the launch of the iPhone 14, Apple may have decided to introduce a new colour option to add a fresh look to the device. The yellow colour adds a playful and fun element to the device, which is in line with Apple's brand image.

Secondly, Apple may have chosen yellow as it is a trendy colour that is currently popular among millennials and Gen Z. Yellow is a colour that represents happiness, optimism, and creativity, and this is something that these generations value. By launching the iPhone 14 in yellow, Apple may be trying to attract this demographic and appeal to their taste.

Thirdly, Apple may have chosen yellow to differentiate its product from competitors. With so many smartphone options available in the market, Apple needs to ensure that its product stands out. By launching the iPhone 14 in yellow, Apple may have decided to make its product more eye-catching and distinctive, setting it apart from its competitors.

In conclusion, there are several possible reasons why Apple launched the iPhone 14 in yellow colour. Whether it was to add a fresh look to the device, appeal to a younger demographic, differentiate its product from competitors, or reinforce its position as an innovative brand, one thing is for sure- Apple has managed to create a buzz with its latest colour option. With this move, Apple has once again shown that it is a brand that is always willing to push the boundaries and take risks, and this is something that its customers appreciate.